Reconstruction - ß-Refibre regenerates and reinforces the hair cuticle, while protecting the hair against damage caused by dehydration and ageing and by chemical agents and environmental factors.
Blondie - Provides solutions for lightening, colouring and caring for the infinite shades of all blondes. All Blondes suits all treated blond hair. Ice Blonde suits cool blondes. Sunset Blonde suits warm blondes.
Wellness for coloured hair - Deep conditioning that refreshes colour, intensifies lustre and nourishes the hair. Protects the hair fibre and makes hair instantly easy to comb.
Curly Hair - Gives curly hair great bounce and compacts scales. The antioxidant and revitalising properties of its active ingredients regenerate, reinforce and intensely moisturise the hair shaft, giving it radiance, softness and compatibility.
Everyday Basics - Like a hand sanitising gel that cleans hands thoroughly and leaves them delicately scented and moisturised. Or a ceramic hairbrush that is gentle to your hair and scalp, speeds up drying and gives you the look you want.
Body & Volume - Acts on the hair as if constructing a building, starting at the roots and working up to the tips: the secret is balancing the level of moisture in the hair fibre to obtain a full-bodied hair shaft.
Shine Addiction - Shiny and glossy hair reflects light, and its splendour attracts attention. Considered a sign of beauty, our hair represents who we are, and is one of the first things people notice and remember about us.
Styling - Idol, Medavita's new and exclusive range of styling products, combines superior professional performance with precious and beneficial active ingredients that make styling your hair a breeze and give you stunning hair that holds its shape.
Straightening - The filmogenous, anti-frizz, structuring properties of the active ingredients it contains allow it to facilitate hold in straight hair styles, while strengthening and moisturising the hair, leaving it soft, radiant and easy to comb.
Anti Hair Loss - It’s all about freedom of choice. Whether to give in to progressive thinning of the hair, or react right away, this program stimulates new growth, reinforces the anchorage of the hair to the scalp and lengthens the hair’s lifespan.
Male Anti-Hair Loss - For the prevention and treatment of men's hair loss, this program stimulates new growth, reinforces the anchorage of the hair and lengthens its lifespan thanks to a combination of powerful active plant ingredients.
Colour Protection - A special colour protection program to help maintain the shine of freshly coloured hair, keeping colour bright, radiant and vibrant. Its antioxidant properties fight free radicals to slow down ageing of the hair fibre.
Nourishment for Hair - Properly nourished hair stands out right away. Nutrisubstance deep nourishes and hydrates the hair and protects it from the action of free radicals. To make hair look healthy and shiny.
Can't get to your hair salon? Instant Retouch covers greys and blends uneven colour tones in minutes. Want a fun new colour but not permanently? 24Hr Fancy Hair Color adds vivid colour to your style until your next shampoo.
Anti Dandruff - The secret behind this treatment is the combined action of Myrrh, Piroctone olamine and Salicylic acid, which limit bacterial proliferation and scaling of the scalp and reduce the quantity of micro-organisms responsible for itching.
Sebum-balancing - The equilibrium of the scalp is a goal met day by day with Requilibre, Medavita's sebum-balancing program that gently but decisively dissolves excess sebum, soothes itching and leaves the scalp deeply purified.
A restorative treatment that protects hair during exposure to the sun and regenerating it straight after. Contains natural extracts of Myrtle, Liquorice and Amino Concentrée complex, which stop the drying, bleaching effects of UV rays,
Calming & Soothing - Formulated to restore the skin’s natural equilibrium and alleviate irritation and reddening. The soothing, revitalising properties of the active ingredients of plant origin in the formula make it a precious resource.
